December 1, 2009

Judging from the more than 50,000 hand-raisers who have said they want more information on the 2011 Ford Fiesta and from comments posted on this Web site, there's quite a bit of interest in the new Ford model that will soon be available in North America. The high-octane energy surrounding the debut of Ford's all-new 2011 Ford Fiesta continued December 1, 2009, on Jimmy Kimmel Live! when Fiesta "exploded" onto the popular ABC television late-night comedy show. The Fiesta made its debut in one of Jimmy Kimmel's signature skits.

This timing coincided with the Fiesta Party. The full evening of Fiesta Festivities included:

  • Sneak peak of the 2011 North American Ford Fiesta
  • Fiesta Movement Awards Celebration
  • Performance by Parachute
  • DJ set featuring DJ Pesce

 

The action continued on December 2, when the new Fiesta was revealed at the Los Angeles Auto Show. You can watch the reveal, captured in the video below.

 

The reveal of the North American-based Ford Fiesta will also mark the culmination of the first phase of the Fiesta Movement.

The Fiesta Movement is a program that provided 100 Fiesta agent with a European-spec Ford Fiesta for six months. Each agent is test-driving the Fiesta, traveling as agents on special missions. They are relating their experiences through a variety of social media sites and at www.fiestamovement.com.

Set to arrive in dealer showrooms next summer, the Fiesta already can claim more than 50,000 potential customers thanks to the Fiesta Movement.

"This is the perfect time to show the North American Fiesta," said Sam De La Garza, Ford Fiesta marketing manager. "The Fiesta Movement will have wrapped up, and after hearing so much about this car leading up to the reveal, everyone will finally get to see what we are so excited about."

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