What Is MSRP?

Hands Holding Car and Money

If you’re shopping for a new vehicle in the Naperville area, then you likely have encountered the term MSRP as you conduct your research. What is MSRP? If you’re looking for the MSRP meaning, then you’ve come to the right place. MSRP, or Manufacturer Suggested Retail Price, is the price at which the manufacturer suggests dealerships like River View Ford sell a particular vehicle. Compare MSRP vs. invoice price and discover what factors go into determining a vehicle’s MSRP in this guide from River View Ford.

MSRP Meaning

Interested to learn more about the MSRP meaning and the details surrounding it? Read some MSRP facts below.

  • The MSRP is the same for a specific model, regardless of whether it is sold at a dealership near Montgomery or in California.
  • Every model in a vehicle lineup will have a different MSRP. For example, a Ford F-150 has a different MSRP than a Ford Escape.
  • The MSRP is listed on a manufacturer’s website, and it proves a good starting point for negotiations when shopping for a new car.

What Determines MSRP?

  • MSRP represents a vehicle’s base price, without additional features or accessories.
  • As you move through a model lineup, the MSRP will go up, because of access to additional features, styling elements, powertrains, and more.
  • MSRP isn’t necessarily the price you will pay at a dealership, because dealerships compare MSRP vs. invoice price to set their own prices. Invoice price is what the dealership paid for the vehicle.
  • Supply and demand influence how much a vehicle costs, along with the vehicle’s popularity and the materials used to build it.

Pricing at River View Ford

Each of the new Ford models for sale at River View Ford list their respective MSRPs, but that certainly isn’t what you’ll pay if you buy from us. Every model within our inventory features a Hennessy discount exclusive at our dealership. When you factor in additional rebates, you reach our listed discounted price. Plus, we offer a range of new vehicle specials to help you save even more on a new Ford for sale near Yorkville!

Get a Great Deal on a New Car at River View Ford

What is MSRP? Now that you know about MSRP meaning, the difference between MSRP vs. invoice price, and how pricing works at River View Ford, you’re prepared to begin the car buying process! Apply for financing online to get started, and don’t hesitate to reach out with any questions! Our goal is to set you up with the car of your dreams at a price you can afford!

More from River View Ford

  • 2021 Ford Escape Interior Colors & Features

    Looking for a new vehicle to take your Naperville adventures to all-new heights? The 2021 Ford Escape is just such a vehicle. This compact SUV is positively filled with features that you’ll love and also comes in a vast array of eye-catching interior and exterior colors. Learn more now with River View Ford and then browse our…

  • 2022 Ford Maverick: A First Look

    Pickup trucks have often been viewed as being exclusively reserved for contractors and off-road adventurers—we think it’s time someone challenged that view. Leave it to Ford to answer the call with the first-ever Ford Maverick, a hybrid Ford truck that caters to a new crowd. With its standard equipment, the Ford Maverick is a full-hybrid…

  • 2021 Ford Escape Towing Capacity

      The magic of the compact 2021 Ford Escape is that it feels anything but tiny from behind the wheel. With a roomy cabin and power-packed performance capabilities, you may also wonder, “What is the Ford Escape towing capacity?” At River View Ford, we understand that towing and hauling oversized cargo around Oswego is a must. You’ll…

Saved Vehicles


You don't have any saved vehicles!

Look for this link on your favorites:


Once you've saved some vehicles, you can view them here at any time.

Contact Us


Call Now

2200 US Highway 30 • Oswego, IL 60543

Get Directions

Today's Hours:

Sales: Closed

Service: Closed

Parts: Closed

River View Ford 37.1717374, -95.1100793.