What Is MSRP?

If you’re shopping for a new vehicle in the Naperville area, then you likely have encountered the term MSRP as you conduct your research. What is MSRP? If you’re looking for the MSRP meaning, then you’ve come to the right place. MSRP, or Manufacturer Suggested Retail Price, is the price at which the manufacturer suggests dealerships like River View Ford sell a particular vehicle. Compare MSRP vs. invoice price and discover what factors go into determining a vehicle’s MSRP in this guide from River View Ford.

MSRP Meaning

Interested to learn more about the MSRP meaning and the details surrounding it? Read some MSRP facts below.

• The MSRP is the same for a specific model, regardless of whether it is sold at a dealership near Montgomery or in California.
• Every model in a vehicle lineup will have a different MSRP. For example, a Ford F-150 has a different MSRP than a Ford Escape.
• The MSRP is listed on a manufacturer’s website, and it proves a good starting point for negotiations when shopping for a new car.

What Determines MSRP?

• MSRP represents a vehicle’s base price, without additional features or accessories.
• As you move through a model lineup, the MSRP will go up, because of access to additional features, styling elements, powertrains, and more.
• MSRP isn’t necessarily the price you will pay at a dealership, because dealerships compare MSRP vs. invoice price to set their own prices. Invoice price is what the dealership paid for the vehicle.
• Supply and demand influence how much a vehicle costs, along with the vehicle’s popularity and the materials used to build it.

Pricing at River View Ford

Each of the new Ford models for sale at River View Ford list their respective MSRPs, but that certainly isn’t what you’ll pay if you buy from us. Every model within our inventory features a Hennessy discount exclusive at our dealership. When you factor in additional rebates, you reach our listed discounted price. Plus, we offer a range of new vehicle specials to help you save even more on a new Ford for sale near Yorkville!

Get a Great Deal on a New Car at River View Ford

What is MSRP? Now that you know about MSRP meaning, the difference between MSRP vs. invoice price, and how pricing works at River View Ford, you’re prepared to begin the car buying process! Apply for financing online to get started, and don’t hesitate to reach out with any questions! Our goal is to set you up with the car of your dreams at a price you can afford!