Big Ideas in Small Spaces: Panel Discusses Design in Architecture and Auto Manufacturing
Ford has teamed together with the Chicago Architecture Foundation (CAF) to discuss common design trends between the automotive industry and modern architecture and urban building design. During an in-depth panel discussion on June 6th in Chicago, designers from both industries came to understand how they are influenced by certain key societal trends.
The city of Chicago features some of the most important architecture of the past century and continues to be the inspiration of some of the greatest architects in the world today. Helping to lead skyscraper development in the twentieth century, Chicago architects helped spearhead the innovative trend past brick and concrete toward large, steel frame structures. What better place, then, to hold a panel about the future trends of architecture and auto design than the Windy City?
Bridging the Gap
Leading representatives from the fields of architecture and auto design recognized that consumers and citizens expect their buildings and their automobiles to be attractive and unique but at the same time reflective of their place in time, their environment, and the practical needs and demands of the people who use them on a daily basis. The result is a shared building and auto philosophy that is simple, modern, practical, and visually appealing. The panel noted that in both their industries, they find people don’t just want their spaces to be beautiful, but also functional everywhere they turn within the space. This philosophy can certainly be seen in Ford’s interiors, which are packed with high-tech features.
Ford’s Innovative Design
Ford is building vehicles that fit the needs, desires, and environments of its customers. Building a product that fits in with its surroundings while still making a definitive impact on the world around it is the tightrope that guides both top architects and the design philosophy of the premier auto designers at Ford.
Just as Chicago helped pave the way toward a new world of architecture and design that was aesthetically pleasing, structurally sound, and practically usable for citizens throughout the city, the designers at Ford are helping set the standard for vehicles that are attractively and uniquely designed, dependable, and full of the high-tech features that consumers demand, all at an affordable price.
The 2013 Ford Fiesta
Ford models like the new 2013 Ford Fiesta exemplify the automaker’s philosophy of making these kinds of cars available to people on a large scale. The sweeping design of the Fiesta, its loaded high-tech interior—with features like MyFord Touch, a new 6.5-inch LCD screen, Bluetooth, and satellite radio—and it’s affordable price tag make it one of the most attractive and practical choices available to urban drivers today. Just a few years ago a vehicle with this kind of sophisticated engineering and technology was reserved for buyers in the high-end luxury market, but Ford is responding to its time and place with a car that is attractive and affordable to the young urban driver.
Learn More About Ford Design
Ford is applying innovative design and state-of-the-art engineering to all of the models in its newest lineup. Find out more about the 2013 Ford Fiesta and the design specifics of all the models in the 2013 Ford lineup by stopping into River View Ford, located at 2200 US 30 in Oswego. We look forward to showing off how Ford has emerged as leader in modern automotive design!