Ford Named Best Overall Truck Brand for 2016

March 31st, 2016 by

2016 Ford F-150

We are thrilled to tell our Oswego and Naperville customers about Kelley Blue Book’s 2016 Brand Image Awards, in which Ford was again given the award for Best Overall Truck Brand. Ford trucks continue to lead the way in terms of technology, safety, performance, and efficiency, so it’s no wonder Ford was named Best Overall Truck Brand by KBB. Let’s take a closer look at why Ford was honored and what makes Ford trucks like the 2016 Ford F-150 stand out from competitors.

KBB 2016 Brand Image Award Selection

Each year, the Kelley Blue Book Strategic Insights team takes a look at consumers’ perceptions of several automotive brands in its Brand Watch study. This year, the Brand Watch study got feedback from 12,000 new-vehicle shoppers. KBB takes this information into consideration to create the Kelley Blue Book Brand Image Awards. Based on consumers’ impressions of a number of vehicle features, KBB picks its winners in categories like like Best Overall Truck Brand. The Best Overall Truck Brand award was given on the strength of the legendary Ford F-Series line for its innovative technology, best-in-class capabilities, feature-rich trims, and affordability.

2016 Ford F-150 Features

The Ford F-Series line of trucks has been the best-selling truck lineup in America for 39 years running, and the 2016 Ford F-150 continues this great tradition with many exciting and innovative features.

Oswego and Naperville drivers will enjoy best-in-class tow ratings with the available 3.5L EcoBoost engine. And you’ll also find that the 2016 Ford F-150 has best-in-class payload ratings. It’s also the most fuel-efficient light-duty pickup available when equipped with its 2.7L EcoBoost engine, which allows for up to 19 mpg in the city and 26 mpg on the highway.

At a starting price of only $26,430, the Ford F-150 is extremely affordable for Oswego and Naperville drivers. It is also available with forward-thinking technologies like a class-exclusive 360-degree camera with split-view display, Pro-Trailer Backup Assist system for easy trailering, Lane-Keeping System, BLIS (Blind Spot Information System) with Cross-Traffic Alert, Adaptive Cruise Control and Forward Collision Warning with Brake Support, Curve Control, and Active Park Assist.

Find the 2016 Ford F-150 and the Whole F-Series Lineup at River View Ford

Come see why the F-150 continues to be America’s best-selling pickup when you come to River View Ford. We’re excited to put our Oswego and Naperville customers behind the wheel of this award-winning pickup, so make sure to visit us soon!

Posted in 2016 Ford Vehicles