The “Go Further With Ford Night” a Huge Success at River View Ford!
A very special promotion was rolled out this past month. On November 15th, 2012, Ford decided to launch a nationwide campaign to raise awareness of the new 2013 Ford Fusion. They reached out to local Ford dealerships to make sure that they were in on it, and here at River View Ford in Oswego we were more than happy to participate. Some fun activities were in store, and we couldn’t have been more excited about it!
The “Go Further With Ford Night” was a big event held nationwide with some big-name stars attached to it. As evidenced by some of the promotional materials posted on our Facebook page and Ford’s Youtube account, stars Ryan Seacrest of American Idol and Joel McHale from The Soup and Community put their names behind this stellar event. It’s no wonder why these guys wanted to be associated with this event when you see all that Ford was willing to do for a great cause.
Part of the fun was all the free stuff our customers could win! All Ford fans could apply online before the event to win an invitation to a taping of an episode for the next season of American Idol! Entering the sweepstakes went toward a good cause, too, as for every single entry Ford donated $10 to JDRF straight out of their own pocket, helping to treat and ultimately cure type 1 diabetes. Even better, your friends here at River View Ford matched each entry made in store dollar for dollar. As if that weren’t enough, for every car sold that night, be it pre-owned or new, Ford and River View donated a portion of the proceeds to JDRF, making sure they get all they help they need.
A Great Night of Fun
We had a terrific turnout: between the free refreshments served and the in-house raffles for free gas cards, we were able to raise a boatload of money to help research against type I diabetes, as well as get people excited for the new Ford Fusion. We had such a blast that we can’t wait until something else like this comes along, and knowing Ford, we know they’ll be something coming soon. For the best in up-to-date news for any other promotions like this, make sure to keep “Like” our Facebook page. Whatever the next big Ford event may be, we can guarantee you’re not going to want to miss it.